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Rhetorical Analysis Of Booker T. Washington - 815 Words

Two great leaders in the late 19th and 20th century of the black community were W.E.B. Du Bois and Booker T. Washington. Even after of slavery, African Americans fought for their equal rights and opportunities. During the time of unfair treatments, few people found the courage to speak out on their beliefs for a change. Booker T. Washington and W.E.B. Dubois regularly coherent their opinions and stand for what they believe is right. However, they sharply disagreed on strategies for black social and economic progress. Their opposing personality, philosophies, and legacy can be found in much of today s discussions over how to end class and racial injustice. The debate between Booker T. Washington and W.E.B. Dubois involve people at all levels of the black community. It shaped the way that black leaders discussed race, and its opened new opportunities for poor blacks in both the North and South. These two places in particular because that’s where the two were born. W. E. B. Du Bois was born in Massachusetts in 1868. He attended racially integrated elementary and high schools and went off to Fiske College in Tennessee at age 16 on a scholarship. Du Bois completed his formal education at Harvard with a Ph.D. in history. On the other hand, Booker T. Washington was born a slave in Virginia in 1856. Early on in his life, he developed a thirst for reading and learning. After attending an elementary school for African-American children, Washington walked 500 miles to enroll inShow MoreRelatedRhetorical Analysis Of Booker T. Washington2458 Words   |  10 Pageswhich people influence or persuade one another and it can be found everywhere from television ads to Facebook posts. I have chosen to analyze my personal writing to examine how my rhetorical choices change when I am writing across different platforms such as e-mail, class papers and a class review post? From my analysis, I have found that my writing style changes to adapt to the purpose and audience of the writing across the different platforms. A Class Paper Always being interested in American history

Brand Recognition and Brand Loyalty Free Essays

Brand Recognition in relation to Brand Loyalty Introduction â€Å"Brands are the most valuable intangible asset for companies† claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011, p. 319). The world is filled with brands and everyone is trying to portray a message. We will write a custom essay sample on Brand Recognition and Brand Loyalty or any similar topic only for you Order Now It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday. Out of that persuasion, marketers create a following of such brands, which results in brand loyalty in the end resulting in profitability for the producers and satisfaction for the consumer. The Design The design of the brand is the first aspect a consumer will recognize. Consumers are trained to look for details in brands and the products produced and consciously, and more often unconsciously, make inferences about a brand and/or product presented (Karjalainen and Snelders, 2010, p. 7). There are two main ideas behind the design of a brand, the values it portrays and the physical layout that is presented. The values portion is most important because it creates connection with the consumer but physical looks can attract new consumers before they can infer said values of a brand. Values can be noticeable as simply as in the brand logo or more difficult what a brand stands for on an emotional level. One example of values represented in the brand slogan is that of Caterpillar, the heavy equipment manufacturer and their newly developed clothing and apparel line. Karjalainen and Snelders, authors of â€Å"Designing Visual Recognition for the Brand,† explain Caterpillar’s slogan, â€Å"Industry leading comfort and performance† (2010, p. ). From their boots to t-shirts to trucks and loaders, they focus on creating comfort for the consumer. For example, in the boots, they add soft insoles and added insulation and then to the equipment, they created soft interiors with noise and dust preventative measures (2010, p. 6). Just through their slogan, they communicate with people that their brand is going to be the most comfortable and then they back it up by taking measures to incorporate those values into their products. Communication of such values is best done the physical layout and representation of the brand. The Volvo and Nokia case, described by Karjalainen and Snelders, highlights the importance of implicit and explicit features of brands and products. Implicit features are the features that are subtle and not always stand out to the consumer but can have an unconscious effect of delight or disgust. While on the other hand, explicit features are the major features that are visually appealing or unappealing to the consumer. They emphasize the importance that lead products that are going to be the representation of your brand must focus on the features and the features must to tied to the values you aim to achieve (2010, p. ). Tina Lowrey’s article, â€Å"The Relationship between Script Complexity and Commercial Memorability,† concurs and differs with the same ideas as Karjalainen and Snelders. Lowrey states that if a message is too complex the consumer will not be able to recall all the features and thus most likely forget the product. But if the message is simple then con sumers can recall products easier (Lowrey 2006, p. 8). . Also she states that the use of single/limited words then consumer can better associate brands and images (Lowrey 2006, p. 8). The Self Cornwall’s, et al. , article, â€Å"Sponsorship-Linked Marketing: The Role of Articulation in Memory† mentions the role of sponsorship in NASCAR and how they use brands such as â€Å"Texaco† who would be closely associated with racing, but they also use brands such as â€Å"Cheerios,† who has nothing to do with racing cars (2006, p. 312). But through sponsoship, many people see these brands and the imagery creates links in the consumers mind. As Corwall, et al. , goes on to explains that it is the role of the marketer to create connections How to cite Brand Recognition and Brand Loyalty, Essay examples

Famous Leader Analysis- Richard Branson free essay sample

There are so many things going on around the world and only so many hours in the day. - Richard Branson. Richard Branson is a well known entrepreneur who dropped out of school at the age of 16 to start his first business, and became a millionaire by the age of 24. He flies around the world in a balloon, breaks world records and likes dangerous stunts. He is an ultimate brand builder commonly associated with fun, adventure and success. He is a leader and driving force to around 250 companies, employing 8000 people around the world. He began his business with unique student magazine and a small mail order record company; today his businesses ranging from planes and trains to credit cards and bridal gowns. Branson believes in keeping things simple and that people are the foundations for corporation’s success. It took me years to work out the difference between net and gross, declares the man who has made ? 1bn with his Virgin Empire. In meetings I just used to say tell me if its good or bad news. Branson is fond of linking his business ventures to his own personal experience, bolstering his man of the people appeal. His jumpers, balloon escapades and stunts such as launching Virgin Brides in full matrimonial drag mean its difficult to associate him with the boardroom. ( Guardian on-line, The Observer, Lucy Siegle, When looking at Branson’s history, it’s clear that he has used a different leadership styles throughout his carrier. According to Daft (2002), leadership involves influence, it occurs among people, those people intentionally desire significant changes, and the changes reflect purposes shared by leaders and followers. The Virgin empire is one where the individual personality of Branson is stamped everywhere throughout the business, therefore, his values and goals are those which drive and permeate every element of the corporation. A review of transformational and charismatic leadership theories suggests that such leaders may achieve their impact by the creation of followers who personally identify with this style as well as with the work group they are with (Yukl, 1988). This personal identification with the leaders is due to his charismatic approach (Conger and Kanungo, 1998) and is based on referent power. The culture that Branson created, in other words Branson’s way of doing business, it’s strongly influenced by his personality and his unique leadership style. He uses different leadership styles depending on the situation. He seems to be very flexible in his appearance in public. His staffs tend to be loyal and increasingly wealthy. Will Whitehorn, often described as Bransons right-hand man, is very articulate about the companys environmental ambitions. About his boss, he says: He is ruthlessly capitalistic in business but socially communist and always has been. He is unique. According to Mintzberg (2004), you earn leadership from those you lead. He suggests that leadership is about gaining the respect of those who work for you, something which Branson seemed to do a lot in his career. Transformational leaders are often equated with those who can adapt quickly to change (Bass, 1985). Branson clearly showed his flexibility and success in adapting to changing organisational cultures as he bought new businesses and moved into new sectors, bringing his people with him. Bass and Avolio (1994) believe that transformational leaders behave in the ways that motivate and inspire those around them by providing meaning and challenge to their followers` work. Branson’s charismatic style of leadership is one that stems from a largely transformational approach to how he influences those in his organisation. He shows clear skills in his ability to read the emotions of others and to assess the mood of his own culture, while having tremendous skills in how he can adapt his style and approach to the particular situation or context he is in. His drive and determination to succeed has been a key element of his success, something that stems from a combination of genetics and family circumstances. When analysing Branson’s leadership style determination seems to be a core trait. His authority is extended by his colourful and charismatic personality and attention grabbing behaviour, both of which increased his visibility and appeal to staff and the public. As a leader he influences his followers to identify with the group goals and values by connecting their individual concept with an organisational goal. Branson’s drive and determination to succeed has been a key element of his success. â€Å"It has been like hitting up against a solid brick wall. All day and all night long, we battled to get through it. † Richard Branson. References Bass, B. M. (1985) Leadership and Performance beyond Expectation. New York : Free Press. Bass, B. M. Avolio, B. J. (1994) Improving Organizational Effectiveness Through Transformational Leadership. London: Sage Publications. Bertocci, D. I. 2009) Leadership in Organization, There Is a Difference between Leaders and Managers. Plymouth: University Press of America. Bryman,A. (1992) Charisma Leadership in Organisations. London: Sage Publications Ltd. Daft, R. L. (2008) The Leadership Experience. 4th edn. Ohio: Thompson South Western. BBC News Online (2004). Available at: http://news. bbc. co. uk/1/hi/uk/3693588. stm (Accessed: 11 April 2011). Siegle, L. (2002) Finance Innovator: Richard Branson, The Observer, 31 March. Mintzberg, H. (2004). Ideas about Management. Engaging leadership, Decision, Issue 5, 2004. Yukl, G. A. (2010) Leadership in Organizations. 7th edn. New Jersey: Pearson Prentice Hall. Yukl, G. A. (1989) Managerial Leadership. A review of theory and research. Journal of Management, 15, pp. 251-289. Conger, J. A. and Kanungo, R. N. (1998) The empowerment process: integrating theory and practice. Academy of Management Review, 3, pp. 471-482. Martinson, J. (2006) Thoroughly Postmodern Billionaire, The Guardian, 28 April, pp. 33. Zaleznik